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Privacy Policy


We are so happy that you came to visit Thumbs Up JohnnieTM and the Characterrific CrewTM at ThumbsUpJohnnie.comTM. The website and all items on the site are owned by Pixie Stuff, L.L.C. which may be referred to as "Thumbs Up Johnnie," "us" or "we" in this Privacy Policy. We are committed to protecting your online privacy and the safety of all visitors. We do not require a child to disclose more information than is reasonably necessary as a condition for sending an e-card or for participating in a game or other activity.


At the Thumbs Up Johnnie site you can visit interactive pages where you can play games, create and send e-cards to your friends, download wallpaper and screen savers, and participate in other Fun Corral activities. These pages are intended to be fun, educational and entertaining and are designed for visitors of all ages. We will also soon have pages where you can ask your parent or guardian to purchase fun things like books and toys. These pages are for our adult visitors over age 18 and provide opportunities to shop and order products online. Please remember that this site and the servers that make this site available are located in the U.S. By using this site you agree to the transfer, collection, processing, and use of data by this site.


The site adheres to the guidelines and requirements of the Children's Online Privacy Protection Act of 1998 (COPPA).

While we make every effort to make your child's visit to our web site safe and enjoyable, we encourage you to spend time online with your child and monitor your child's online use. Please help us protect your child's privacy by instructing your child never to provide personal information on this site or any other without permission. By submitting a Parental Access Request to us, you may review the personal information we have collected about your child, request deletion, or refuse to allow further collection or use of such personal information. Our Parental Access Request Form may be directly accessed by clicking on the following link: Parental Access Request Form. Please note that the phone number to purchase products displayed on Johnnie's Merchandise page is intended for adults. Ordering requires use of a valid credit card and confirmation that the visitor is over 18.


1. Does Collect Any Personal Information About Me If I'm 13 or Older?
Thumbs Up Johnnie does not require anyone to share any personal information about themselves in order to enjoy our website. That means you can visit without any need to register with us. However, may contain special sections and privileges for members who register, such as the opportunity to send e-cards to friends. Details on the information we require to register, as well as any rules or restrictions, are available at registration areas of the site.

The personal information we ask for online usually consists of first and last name, e-mail address, mailing address, and age. We do not collect any personal information from you online unless it is voluntarily provided, for instance, when registering to participate in certain activities or when purchasing products. See below for more information on our use of personal information. Remember, only people who are 18 or older may purchase products from our site.

2. What Ordering Information Does Thumbs Up Johnnie Collect from Visitors Over Age 18?
We offer opportunities to purchase products displayed on our Johnnie Merchandise page. Customers must be over age 18 and must use a valid credit card or other valid payment method accepted by us to purchase products. When a customer places an order, we collect information associated with the requested transaction, such as the customer's name, mailing address, products ordered, shipping addresses, and/or credit card information. We ask for this information so that we may fulfill the order or other request. When a customer places an order, we will send a confirming e-mail message to the e-mail address they provide when placing the order.

3. Does Thumbs Up Johnnie Collect Any Personal Information From Children Under 13?
Thumbs Up Johnnie is dedicated to the education and entertainment of children. A child may visit our web site without ever registering or providing personally identifiable information. If your child is under 13 and wants to use portions of our site with special activities that require registration, such as sending an e-card to a friend, we might ask your child to "register." The personal information we ask for online usually consists of first and last name, e-mail address, mailing address, and age. This information is completely voluntary. When asked for a name, children may use "screen names" (not a real name) in order to protect their privacy. If a child under 13 wants to send an e-card, we use the sender and recipient's e-mail addresses only to send the card. Our "Contact Us" page allows our users to send us correspondence, but your child must either check the box indicating that he or she is over 13, or that he or she is under 13 and has your consent to send the correspondence. We do not collect personal information online from children under 13 without their parent's consent. Please be aware that although Thumbs Up Johnnie uses filters, we are unable to control the content of e-cards where visitors have the option of creating a message.

Upon proper identification, parents may review the personal information we have collected online from their child, request deletion, or refuse to allow further collection or use of such information by filling out a Parental Access Request Form which may be accessed by clicking on the following link. Online Parental Access Request Form. However, if you ask us to delete your child's information from our marketing database, we may have to ask your child not to participate in certain activities.

4. Does Thumbs Up Johnnie Use Cookies or Collect Other Information Automatically?
Thumbs Up Johnnie receives and stores certain information automatically whenever you visit our site. For example, we collect and use for administrative purposes the Internet protocol (IP) address, which is the automatic number assigned to your computer when you surf the Internet. We also collect computer and connection information such as browser type and version; the operating system and platform you use; and pages viewed and time spent on our site. This information helps us to optimize your experience at our site. If you register or set up an account, the information we collect may be associated with your registration information. We also use cookies and clear GIFs, sometimes known as pixel tags or web beacons. These terms are described below. Your IP address and cookies are not connected to any personally identifiable or on-line contact information like a name and address unless you order or register at our site; however, if you register, all information we have about you will be associated with your customer file.

A "cookie" is a small file that is saved on your computer's hard drive which contains non-personal information. Our cookies help us improve your online experience, allow you to personalize your pages, enable us to customize our offerings, and help you to participate in some activities or events on the site. For example, we use cookies to keep track of your progress in certain games or activities. If you leave the site and then return, cookies may allow you to continue the game or activity so that you do not have to start all over again. Cookies also keep track of items in your shopping cart. Cookies help us determine how many people visit our sites, which of our web pages they use and how long they stay there. This information helps us evaluate which of our web features are successes and which need improvement. We also use other technology, called clear GIFs (sometimes called pixel tags or web beacons). On our web pages they allow us to count visitors viewing our pages.

5. Are third-party advertisers used by the Thumbs Up Johnnie?
At this time we do not use any third-party advertisers.

6. What Does Thumbs Up Johnnie Do With the Information We Collect?
We use all the information we collect to improve our site, understand our customers, improve our products and services, and better serve you. For instance, if your child registers to send an e-card or you purchase products, we will use the registration information to send the e-card or to fulfill the order. Adults who purchase products may be added to a list to receive our newsletter or other promotions by e-mail or mail. You can elect not to receive this information when you register. Alternatively, if you want to stop receiving such updates and product information from Thumbs Up Johnnie, you may opt out at any time by following the opt out instructions in the e-mails we send to you and you will not to receive such information in the future. Adult visitors may be asked if they wish to provide additional optional information about family and friends who may be interested in Thumbs Up Johnnie products and services. This information will be used to send those individuals Thumbs Up Johnnie newsletters and offer them an opportunity to receive special promotions by e-mail or mail.

7. How Does Thumbs Up Johnnie Safeguard Personal Information?
The security of your personal information is important to us. We adopt careful internal procedures to protect credit card data and to safeguard other personal information in our system. We also review our security procedures periodically to consider whether new physical, administrative or technical measures are needed. Remember, however, that despite our commitment to data security, we cannot guarantee that our systems or the Internet will always be secure, nor can we guarantee complete security of personal information. When you create a password and log-in name, we recommend that you adopt a unique name, combining letters and numbers that will be difficult for others to duplicate or guess. It is important for you to protect against unauthorized access to your password and to your computer. Be sure to sign off when finished, especially when using a shared computer.

8. Does Thumbs Up Johnnie Share Information About Me With Others?
Thumbs Up Johnnie will not share your personal information with any third parties for direct marketing purposes. Except as described below, we never share personal information that we receive online from children under 13 with other companies.

Thumbs Up Johnnie may give other companies access to our information database, but only if necessary to allow them to provide database or server maintenance or security, help us process and fulfill orders or requests, or provide other similar services to Thumbs Up Johnnie. If we do provide access, we require those other companies to sign confidentiality agreements promising to keep secret and secure any information they see. All information may be transferred as part of the purchase or sale of a business.

If Thumbs Up Johnnie believes that anyone's behavior on our sites may damage us or our site or anyone else, we may disclose the relevant personal information in order to prevent this harm without notifying you or obtaining your consent. In that case, we might try to identify the wrongdoer, contact them or bring legal action against them. We may also disclose personal information if we reasonably believe that the disclosure is required by law, or in response to a legal request.

Thank you
We want you and your family to have fun online and urge you and your family to follow common sense whenever disclosing personal information - on this site or anywhere on the Internet. Thank you for reading our Privacy Policy. We are genuinely committed to safeguarding privacy for both you and your children. We hope you have a better understanding of the many activities we offer and how we use information to improve our site, our products and services, and to understand your needs. Remember, we may change our policy from time to time. When this happens, we will notify you of the new policy by posting it on our site. If you have concerns about your child's use of our service, please contact us at You and your child's use of this site is also governed by our Terms of Use which you may access by clicking on the following link: Online Parental Access Request Form. Please read it.

Danica L. Mathes
Bell Nunnally & Martin LLP
3232 McKinney Avenue, Suite 1400
Dallas, Texas 75204-2429
214.740.5774 (fax)

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